

What do People Have to Say About Lane Cooper?
"While I headed the Office of Citizenship and Innovation for Public
Sector at Microsoft, I worked with Lane on two breakthrough papers
regarding the issue of 'Digital Divide.' This was a new area of
engagement with government and required quite a bit of education
and 'evangelizing.'
Lane and I embarked on what became a breakthrough position paper
on the subject of Digital Divide and the challenges facing cities as
they moved to resolve this issue. Lane quickly embraced the subject
and enthusiastically moved forward with background interviews and
research. The resulting work was well acclaimed and has served
Mayoral staffs across the country.
Our second paper together was written in collaboration with one
more subject matter expert. Lane worked very well with both of us
and was able to bring our thoughts and styles together in a very
good piece which furthered our work on Digital Divide.
What's great about working with Lane is that you develop a true
partnership. What's best about Lane is that he is straightforward, is
clear on what needs to be accomplished and won't let you stray from
the impact of what you are trying to get across. And...he never
misses a deadline. He is superb to work with."
-- Maria Wynne, Former Senior Director, Office of Citizenship and
Innovation, Microsoft
"Lane continually provides stellar service and delights our clients."
-- Ellen Daly, Senior Vice President of Events at IDG Enterprise,
CIO and CSO Magazine
“As a senior marketing and business development exec at
PriceWaterhouse, Ernst & Young, Veritas, and EMC, I have relied on
Lane as the real expert to craft critical communications and go-to-
market electronic and print collateral and supporting programs for 15
years. His superior understanding of the multitude of interrelated
technologies, ability to align technology issues and value props with
compelling business cases, and distinctive creative communications
skills have served my objectives extremely effectively. Without
hesitation I am pleased to recommend Lane as a resource that you
can call on to make a real difference and support bottom line sales
and marketing mission requirements.”
-- John Frey, IBM
“Lane is a brilliant strategist and writer with expertise in both
technology and business, as well as a pleasure to work with.”
-- Marian Stasney, Former Yankee Group Analyst
“As an editorial director and journalist, Lane is one of the finest in
the business. But, he adds far more to client interactions both after
and during the sales cycle with his vast understanding of business
and technology. There is no one I would not recommend Lane to.”
-- Eric Green , COO / Security Practice Leader , Larstan
Publishing
“Lane provides an excellent product and understands business
issues and how to present the value of a company in the
marketplace. Lane has a real customer focus and positions his clients
in a way that enhances their relationship with their customers and
potential customers.”
-- Dave Laughland, CEO Growth Investment Enterprise
“Whenever I need in-depth, technical analysis on emerging complex
interrelated technologies simplified into a case study or white paper
that clearly demonstrates business value, the first person I turn to is
Lane Cooper. Lane can craft the demand based research, get the
sufficient responses, marry it with market share and vendor shipment
data, and clearly articulate the case for driving business value for his
clients. I have a stable of organizations that I have used over the
years, but if it is a tough assignment, I always work with Lane. Lane
has consistently delivered the highest quality work with minimum
oversight on time and on budget. Whether it is a webinar, live event
moderation, white paper, or go to market program, Lane consistently
exceeds my expectations and delivers the audience, the expertise
and the ROI analysis to drive home my clients value proposition”
-- Mike ONeill, CEO T3I Group
“Lane is extremely well-versed in IT and telco issues, and he
provides great insight into the key trends, technologies, and issues
impacting these sectors. His analysis is deep and detailed, and his
writing is crisp and intelligent. Anyone who works with him comes
away impressed with his expertise.”
-- Jenny Zaino, Editor, TransformationEnablers.com
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