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Webcasts Webinars and Podcasts
While podcasts webcasts and webinars are ideal platforms for
lead generation and nurturing relationships with key
audiences, it is compelling and engaging content that ensures
a successful program. BizTechReports.Com has teamed up
with ON24 -- the leading provider of high-quality multimedia
content delivery on the web -- to develop a program for high-
technology companies that contributes to the body of
knowledge and generates leads
This program is designed to support marketing and
messaging objectives in a way that can be measured for ROI
through each step in a multi-staged process.
To ensure that all webcasts are seen by viewers and listeners
as objective, authoritative and credible, BizTechReports.
Com has designed the following formats:
Webcasts/Webinars:
Podcasts:
Promotion and Distribution:
While podcasts webcasts and webinars are ideal platforms for
lead generation and nurturing relationships with key
audiences, it is compelling and engaging content that ensures
a successful program. BizTechReports.Com has teamed up
with ON24 -- the leading provider of high-quality multimedia
content delivery on the web -- to develop a program for high-
technology companies that contributes to the body of
knowledge and generates leads
This program is designed to support marketing and
messaging objectives in a way that can be measured for ROI
through each step in a multi-staged process.
To ensure that all webcasts are seen by viewers and listeners
as objective, authoritative and credible, BizTechReports.
Com has designed the following formats:
Webcasts/Webinars:
- A 1-hour production featuring a roundtable discussion
on the value proposition for Sponsor's applications in
target markets
- Participants in the discussion consist of:
- o BizTechReports.Com Moderator
o Industry Analyst
o Sponsor Subject Matter Expert (SME)
o Business Partner working with Sponsor's
applications
o Current client using Sponsor's applications or
considering Sponsor's application
- Webcasts typically consist of four (4) segments that are
each fifteen (15) minutes long. They explore the various
elements of a strategic application and its impact on the
target market. Attendees are able to independently
select each section for viewing
Podcasts:
- Five-, ten- and fifteen-minute podcast segments
featuring a Sponsor SME and/or an independent third
party (consultant, analyst or member of academia)
- One-on-one or one-on-two interviews on issues that
are driving demand for a particular technological
capability or a technology-enabled business strategy
- Show Format Design and Editorial Action Plan
- Virtual Studio Recording on a special digital conference
bridge so that participants just have to dial in on a solid
land line to get studio quality output.
- Digital Mastering to edit audio, add intro music,
commentary etc.
- Dedicated Landing Page Design which can be used to
syndicate and promote the program on
BizTechReports.Com
Promotion and Distribution:
- Webcast Webinars and Podcasts have a six (6) month
active shelf-life (period over which it will be actively
hosted and promoted)
- BizTechReports.Com and ON24 offer a guaranteed
minimum registrant threshold over course of campaign
- Reciprocal web links are put in place between home
pages of Sponsor and BizTechReports.Com
BizTechReports.Com
| BizTechReports.Com Lane F. Cooper Editorial Director Tel: 415 646 6592 lcooper@biztechreports.com |