Broadpeak CEO Jacques Le Mancq Reveals How Multicast ABR Creates New Opportunities for Network Service Providers Through Technicolor's HERO Program
"Live Multiscreen ABR is becoming as important as the broadcast -- we cannot shut it down, it needs to always be there. It is a big challenge and we are very excited to be able to provide the tools for this next generation video streaming infrastructure." -- Jacques Le Mancq, Broadpeak
Network service providers (NSPs) must expand beyond their traditional role of simply providing programming to the living room television and give subscribers robust quality of experience (QoE) anywhere, anytime and on every consumer device, says Jacques Le Mancq, President and CEO, Broadpeak, in a podcast interview for journalists.
NSPs seeking a scalable, cost-effective video streaming and digital content solution to address this increasingly important imperative can benefit from multicast adaptive-bit-rate (ABR) technology, and that is where Broadpeak comes in.
The company is a Cesson-Sevigne, France-based developer of video streaming software, content delivery networks (CDN) and video-on-demand (VOD) capabilities for cable, Internet Protocol television (IPTV), and over-the-top (OTT) operators worldwide that has been announced as one of the first partners of Technicolor's HERO Program.
"Our mission is to help NSPs scale their video audience with the best quality of experience, because end users today have a lot of options in terms of the services they want to use," Le Mancq says. "And all things being equal, quality of experience serves as a critical differentiator in the increasingly competitive NSP marketplace."
Reducing Bandwidth and Latency is Key to Consumer QoE
Broadpeak's multicast ABR solution -- which is known in the industry as nanoCDN™ -- enables NSPs to deliver an optimal viewer experience during high peaks of traffic when millions of TV viewers request access.
The solution reduces network latency, empowering operators to deliver high-end, bandwidth-intensive content to tablets, phones and other consumption platforms inside and outside the home over wireless networks.
Leveraging home networks, nanoCDN™ enables operators to manage the consumption peaks of live ABR services to millions of simultaneous viewers cost-effectively, using only a few megabits per second from their networks.
"This approach supports a wide variety of use cases, including live TV, multiscreen delivery via telecom, cable or satellite, and 4K video distribution. With nanoCDN™, NSPs can address the challenges that Pay-TV operators face in delivering live and on-demand services to tablets, smartphones, connected TVs, and other OTT devices," he explains.
NSPs around the globe are wrestling with the need to render a live TV experience on any type of device over any environment at any time. "The technology behind nanoCDN™ plays a big role in making sure that NSPs can deliver that experience and meet consumers' high expectations," he says.
Through the HERO Program, Broadpeak will integrate nanoCDN™ into the broad array of Technicolor customer premises equipment (CPE) -- including cable modems, broadband gateways, and set-top boxes -- to accelerate the ability of NSPs to take advantage of the improvement in service quality enabled by the technology.
"Our relationship with Technicolor is about combining the leader in video streaming software together with the leader in CPE devices to make this integrated solution available to the widest community of telecom operators and cable companies," Le Mancq says.
To listen to the full podcast interview with Broadpeak's Jacques Le Mancq visit: