The Corporate CTO's Jon Walkenhorst Explores IoT Complexity and the Impact on the User Experience
"Frustratingly, for too many consumers, what seems like a simple, single purchase of a smart piece of tech turns into a battle for brand loyalty versus interoperability when it comes time for the second device." -- Jon Walkenhorst, The Corporate CTO
While the early hype associated with the Internet of Things, smart devices and connected homes is now translating into very real opportunities and go-to-market activities, there are still complex issues that must be addressed if these technologies are to reach their full potential in serving the needs and desires of consumers.
So says Jon Walkenhorst, founder of The Corporate CTO, in a recent article that explores the different dynamics that are interacting -- and sometimes conflicting -- in the race to capture market- and mind-share of often confused consumers.
A few of excerpts below:
"The vast majority of these consumers are reporting they are moderate-to-pleased with their purchase, but also growing increasingly frustrated in how hard it is to add a second or third device."
"There are two categories of consumers in the market, the service buyer and the device buyer. For the service buyer, customers or subscribers choose a monthly fee in exchange for a managed home that comes with a constrained set of devices and sensors with a known interoperability."
"On the other side is the device buyer. Those consumers are typically at the higher end of the income scale and might spend more on a single device than many service customers spend in a whole year."
"By 2025, consumers in the US and Canada will have installed over 100M of these devices in their home, with the EU right behind them. But as many home owners are finding out, the research and purchase is not the end of the story, but just the beginning."
"Frustratingly, for too many consumers, what seems like a simple, single purchase of a smart piece of tech turns into a battle for brand loyalty versus interoperability when it comes time for the second device."
"I think the real sea-change is going to come from 5G. No longer will devices require a hub to bridge the network, enable the communication in the home. With 5G enabled devices, with both low power and high bandwidth, management platforms can truly reside in the cloud."
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