Smart Lights and Plugs: Differentiators in a Commoditizing Market: Parks Associates Reports
Smart lights and plugs for connected home market are quickly commoditizing in crowded market.
Manufacturers seek premium features, form factors, and services that differentiate them from the competition and earn a premium price point.
Parks Associates’ latest consumer research on the smart lighting and power market highlights several product design choices that remain differentiators and the industry players offering them.
Jennifer Kent, Vice President, Research for Parks Associates
Parks Associates’ Smart Home Tracker counts more than 80 brands offering smart lights, switches, and plugs in the US market, with all offering core smart features of remote connectivity, and many offer color changing options and integration with voice assistants at affordable prices. Manufacturers seek premium features, form factors, and services that differentiate them from the competition and earn a premium price point.
Parks Associates’ latest consumer research on the smart lighting and power market, recently published in Smart Lighting Market Assessment, highlights several product design choices that remain differentiators, and the industry players offering them:
Security Perimeter & Prevention: External security lighting is increasingly offered integrated with a security camera, for a price premium. Integrated solutions are an improvement on long-available motion-triggered flood lights, as they not only deter with light, but record activity. Vivint released an innovative lighting product in 2022, the Spotlight Camera, that can detect a person on the property and shine a spotlight on them as they move across the property.
New Form Factors: Manufacturers have expanded beyond smart light bulbs to include smart lighting strips, wafers, and shapes (triangles, hexagons, squares). Nanoleaf is a leader in the hexagon approach, but Cync and Philips Hue are following the trend.
Connectivity in the Receptacle: Electrical technology platform company SKYX Platforms offers a universal “plug and play” receptacle technology designed to be embedded in the base of light fixtures and ceiling fans. The technology is designed to be a safer way for consumers to change out fixtures without the help of an electrician. The technology was voted into the NEC (National Electrical Code) which governs electrical safety building code in some form in all 50 states. The company’s next generation product incorporates connectivity and controls directly into the receptacle, essentially turning any light fixture or ceiling fan into a “smart” product. This approach mimics in some ways the smart switch approach and moves the intelligence and controls from the device into the infrastructure.
Parks Associates consumer research also confirms that consumers want smart products to help them conserve energy. In 2022, more consumers report that their energy consumption is too high and that they are actively working to reduce energy consumption in their home.
40% of consumers say they would like to use less energy but don’t know how, or don’t want to make too much effort to do so.
Smart lighting products with occupancy sensors can save on energy consumption without effort from users, automatically shutting off when residents leave the room. Some smart plugs offer energy monitoring features for whatever devices are plugged into them. This gives consumers actionable information to change habits or devices to save energy.
As energy prices and inflation remain high, lighting and plug manufacturers can emphasize their products’ energy saving potential to drive product sales and user satisfaction on their return on investment.
For more information, please visit www.parksassociates.com.