Organizational and Data Readiness Remain Barriers to AI Impact – ISG - October 17, 2025
As agentic AI capabilities accelerate, research from global AI-centered technology research and advisory firm Information Services Group (ISG) says organizational and data readiness remain key barriers to enterprise value.
The ISG State of the Agentic AI Market report says enterprises must overcome two foundational constraints to enterprise-wide AI value realization: data that is unfit for dynamic decisioning, and operating models that were not designed for the decision velocity of an AI-driven enterprise. Organizations need to redesign critical processes, rethink how tasks are done and change the way data is incorporated into workflows.
Ant Drake, partner at ISG
“ISG research shows most companies are experimenting with generative AI, but only a handful are seeing real results,” said Ant Drake, partner, ISG U.K., Ireland and Nordics and host of the ISG AI Impact Summit. “Agentic AI is not an overlay. It demands an AI-ready enterprise, which requires leaders to rethink how decisions are made, how workflows are orchestrated, and how data, people and technology interact to drive intelligent, adaptive outcomes.”
Leaders from Bupa, Diageo, Shell, Mastercard, CBRE, Reckitt, AI Maturity Index, NatWest, National Grid, Zooplus, DLAPiper and more will join the ISG AI Impact Summit, September 10–11 at the Park Plaza Victoria in London, to discuss their organizational and data readiness strategies and the lessons they’ve learned as they unlock the business potential of AI.
Roddy Barnes, technology transformation and strategy director for Bupa, will deliver the keynote address on the first day of the summit. In “How Bupa is Accelerating Employee-led Innovation with AI,” he will explore how the international healthcare company is using advanced AI tools and a flexible, scaled innovation process to design and code rapid prototypes and achieve its ambition to be the world's most customer-centric healthcare organization.
The ”AI’s Success Starts with Data: Building a Strong and Scalable Foundation” panel discussion will feature Emma Di Iorio, senior data privacy director for Diageo; Pieter Lokker, IT manager, enterprise information management at Shell, and Pagona Tsormpatzoudi, senior vice president and assistant general counsel for privacy, AI & data responsibility at Mastercard, exploring key strategies for ensuring data is AI-ready and pitfalls and best practices for governance, quality, accessibility and integration.
Khadir Fayaz, senior vice president and CTO of CBRE, and Mark Green, CEO and founder of Change Rebellion, will join the “Transforming Operations: AI Trends in Current Partnerships” session to explore the impact of AI on enterprise/provider partnerships, and Mohit Mitra, head of digital infrastructure for Europe at Orange Business will present, “Digital Infrastructures for AI-Driven Business: Reinventing Connectivity, Cloud & Cybersecurity.”
To learn more, visit: www.isg-one.com