India’s Tablet Market Ships 1.33 Million Units in Q3 2025 as Consumer Segment Records Its Strongest Quarter Over a Decade – IDC –December 16, 2025
India’s tablet market shipped 1.33 million units in Q3 2025, a 19.7% year-over-year (YoY) decline, according to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. The market includes both detachable and slate tablets. Detachables grew 7.3% YoY, but this was offset by a sharp 29.4% YoY drop in slate tablets. The overall decline was driven mainly by a steep 53.5% fall in commercial shipments, even as the consumer segment delivered strong 13.5% YoY growth—its best performance in more than a decade.
Consumer Segment Shows Strong Growth Amid Festive Surge; Commercial Segment Faces Sharp Decline
The consumer segment rose 13.5% YoY, powered by strong festive-season demand and aggressive vendor strategies. Brands pushed targeted sell-in supported by deep discounts, bank offers, exchange deals, and refreshed product portfolios. This performance stood in contrast to the commercial segment, which continued to weaken due to muted institutional spending.
Commercial shipments fell 53.5% YoY, led by a 61.9% drop in education deployments and a 47.9% decline in small office purchases. The slowdown reflected delayed education projects, cost-cutting efforts among SMBs, and longer refresh cycles.
Meanwhile, the e-tail channel maintained its strong momentum, recording an impressive 53.9% year-over-year growth in Q3 2025 and highlighting the growing role of online platforms in driving tablet adoption across India.
“Festive e-tail sales provided a significant boost to India’s consumer tablet market, expanding penetration into lower-tier cities through competitive pricing and efficient logistics. Tablets are increasingly emerging as a viable device for both content consumption and creation, especially when bundled with a stylus and keyboard. While channel inventory remains elevated for most vendors and may require correction in the coming quarter, strong sell-through trends indicate that the consumer segment is well-positioned to maintain its growth momentum,” said Priyansh Tiwari , research analyst, IDC India & South Asia.
Top 5 Vendor Highlights – Q3 2025
Bharath Shenoy, research manager, Devices Research, IDC
Samsung retained its leadership with a 37.5% market share in Q3 2025, dominating both the commercial segment with a 49.7% share and the consumer segment with a 32.6% share. Its strong performance was supported by major public-sector education deployments and an aggressive inventory push aimed at strengthening its presence across online channels.
Lenovo secured the second position with a 16.8% market share in Q3 2025, gaining strong traction in the consumer segment with a 19.3% share. The brand effectively leveraged Motorola-branded tablets to attract younger consumers seeking stylish, value-for-money devices. Lenovo also strengthened its presence in enterprise deployments, which contributed significantly to its performance in the commercial segment.
Xiaomi secured third place with a 15.5% market share in Q3 2025, supported by a strong 21.8% share in the consumer segment. Its performance was fuelled by competitive pricing, attractive exchange bonuses, and value-driven accessory bundles offered during major online sales events.
Apple ranked fourth with a 9.2% market share in Q3 2025. Despite facing stiff competition from Android brands in the consumer segment, it maintained a 10.6% share, while securing a 5.8% share in the commercial segment, supported by steady demand from enterprise and education deployments.
Acer rounded out the top five with a 7.9% market share in Q3 2025, driven largely by its strong performance in the commercial segment, where the fulfillment of education deals enabled it to capture a 26.4% share. Acer also sustained steady momentum in enterprise deployments, catering to the needs of multinational corporations.
Commenting on the outlook, Bharath Shenoy, research manager, Devices Research, IDC India & South Asia, said, “India’s tablet market continues to show resilience, with growth opportunities emerging across both consumer and commercial segments. As advanced AI capabilities become more integrated, tablets are evolving into handy productivity devices, offering personalized experiences and more efficient workflows. At the same time, rising PC prices are expected to increase further in the coming quarters. In this environment, tablets are becoming a compelling choice for first-time buyers and a cost-effective option for government-funded initiatives, effectively filling the gap left by traditional PCs.”
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