India’s Smartphone Market Declined 6% YoY in 1Q25 to 32 Million Units — IDC - July 21st, 2025

According to International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, India’s smartphone market shipped 32 million smartphones in 1Q25, with a 5.5% decline YoY, making it the second consecutive quarter of decline in shipments. Weak consumer demand and surplus inventory from the previous quarter continue to pose challenges.

Apple registered the highest YoY growth of 23% amongst the Top 5 brands, shipping a first-quarter record of three million units in 1Q25. iPhone 16 was the highest shipped model, accounting for 4% of overall India shipments during the quarter.

“The first two months of the year saw fewer launches with brands focusing on offering retail support, discounts, and price drops on older models to clear inventory. However, new launches picked up across price segments with enhanced marketing activities to drive demand,” said Aditya Rampal, senior market analyst, Devices Research, IDC Asia Pacific.

To learn more, visit: www.idc.com