Security Software Market in APeJC Surges 17.2% YoY in 2024, Driven by AI-led Innovation Push and Platformization – IDC - August 20, 2025

According to the IDC Worldwide Semiannual Software Tracker (2024H2), the security software market in the Asia/Pacific (excluding Japan and China) (APeJC) grew 17.2% year-over-year (YoY) in 2024, reaching US$7.5 billion in constant currency. Growth was propelled by rapid AI innovation, rising demand for platform-based solutions, and stricter data privacy mandates.

“Organizations in the region are accelerating adoption of AI-enabled security capabilities,” said Gurpal Singh, senior research manager, IDC Asia/Pacific. “As cyberattacks evolve with generative AI (GenAI), CISOs are turning to unified security platforms with embedded AI to gain real-time visibility and faster threat response.”

GenAI continues to transform the industry by amplifying productivity, democratising advanced analytics, and driving deeper automation across the technology stack. It is also unlocking new revenue streams for security vendors as they roll out ‘AI-native’ upgrades that breathe new life into some mature security segments. Banks and IT/ITeS are leading the way, and are already running AI copilots inside their security operations centres. GenAI drives operational efficiency and reinforces strategic resilience for Asia/Pacific organizations.

IDC forecasts APeJC security software market revenues to grow at a compound annual growth rate (CAGR) of 12.4% over the 2024-2029 period reaching US$13.4 billion (constant currency) by the end of 2029.

Hybrid, multi-cloud environments are now standard, increasing workload complexity and exposing gaps in traditional security models. This is driving adoption of Cloud Native Application Protection Platforms (CNAPP), Endpoint Detection and Response (EDR), and cloud-native Extended Detection and Response (XDR), especially in banking, financial services, and digital-native retail. Growth in Customer Identity and Access Management (CIAM) is also supported by large marketplaces and super-apps across India and Southeast Asia.

Gurpal Singh, IDC Asia/Pacific.

U.S. tariff hikes have introduced policy risks that many organizations are factoring into their security planning. Rising hardware costs are accelerating shifts to cloud-based and managed security, extending appliance refresh cycles, and prompting early purchases. At the same time, stronger compliance mandates and infrastructure upgrades are sustaining demand for core appliances like next-generation firewalls and Unified Threat Management (UTM).

“Leading organizations are moving beyond baseline compliance to focus on measurable risk reduction and resilience,” added Singh. “Evolving cybersecurity regulations in Australia, India, Vietnam, Malaysia and other countries underscore the need for strategic technology partners who can translate policy into practical action.”

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