Posts tagged Ad Revenue
Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024, Bolstered by Political and Increased Auto and Legal Ad Spending, BIA Estimates
Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024, Bolstered by Political and Increased Auto and Legal Ad Spending, BIA Estimates

BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in advertising revenue, with $21.7 billion in over-the-air (OTA) revenue and $2.1 billion in digital television. This estimate indicates an 11 percent increase over 2023 for the television industry.

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Emerging MarketsStaff ReportsBIA, Broadcast TV, Ad Revenue, Emerging markets