Latest News & Executive Interviews
Momentum of HDR Technology Continues to Rise - March 13, 2025
Free Advertising Supported Streaming (FAST) channels and Ad-supported Video on Demand (AVOD), implementation by TV and device manufacturers and the expansion of availability of HDR content as a result of NEXTGEN TV's continued rollout in the US market drove industry adoption of High Dynamic Range (HDR) technology, during 2024 and is creating new levels of enthusiasm for the latest innovations being brought to market in 2025, including those introduced by Advanced HDR by Technicolor. Advanced HDR by Technicolor operates under a brand license from Technicolor as a collaboration between InterDigital and Philips.
So said Valérie Allie, Senior Director of the Media Services Group at InterDigital, in a vidcast interview for journalists. She pointed out that these industry advances are accelerating consumers' ability to experience the enhancements in HDR content for themselves.
The Right High Dynamic Range Strategies Can Open Doors to Cost-Effective Competitive Differentiation Among Video Streaming Providers - January 9, 2024
The highly competitive streaming video landscape is prompting executives in the over-the-top (OTT) video streaming market to explore features and capabilities that drive customer retention and greater audience engagement. High Dynamic Range (HDR) is a technology that falls into this category of emerging solutions as it gains more attention from consumers and the industry, according to Nick Mitchell, Media Solutions Consultant for InterDigital, in an interview for journalists.
Streaming Service Providers Explore Options for Optimizing the Delivery of SDR and HDR Content for Live and On-Demand Applications
Demand for high-dynamic range (HDR) content continues to rise, and streaming service providers are wrestling with how best to manage the transition from a predominantly SDR environment. According to Alan Stein, vice president of InterDigital, leaders in the OTT community are exploring ways to integrate and optimize SDR and HDR operations to simultaneously deliver live and on-demand content effectively and economically rationally.
Media Roundtable: Advanced HDR by Technicolor Examines the State of HDR in Europe with Industry Executives
Interest in deploying high dynamic range (HDR) technologies is growing among network service providers and pay-TV operators in Europe as new HDR-capable TVs and devices enter the market, raising expectations of consumers throughout the region to receive content that takes advantage of this compelling advanced viewing experience.
This was the central conclusion of a recent media and industry analyst roundtable hosted by Advanced HDR by Technicolor that explored the state of the content creation, distribution and consumption ecosystem and shared perspectives on the adoption and integration of HDR technology across Europe.