Posts tagged Audio Streaming
Streaming Services Become Largest Medium for Audio Listening, New Study Finds; Futuresource Consulting Reports

A new consumer research study by Futuresource Consulting has found that streaming services are now the largest medium for audio consumption, as traditional FM/AM and DAB radio falls behind into third place. 55% of audiences stream audio for at least one hour a week, while those who listen to the radio for the same amount of time fell to 53%.

The firm’s new Audio Tech Lifestyles report dives into consumer behaviours surrounding audio and music, broken down by core demographics.

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Spotify HiFi: Why it is a Big Deal and What it Means for the Consumer Audio Market, New Report from Futuresource Consulting

This announcement is significant. Spotify has been historically reluctant to offer lossless streaming, which demonstrates a shift in consumer expectations. As Spotify is the leading streaming player with 155 million subscribers globally, it means that high-quality audio will finally be within reach of mainstream adoption.

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