Connected TV — Industry Insights, Data, and Solutions For Business Leaders

Connected TV & Set Top Operating System Market Forecast 2023-2028; Rethink Technology Resarch Reports

Huawei’s ambitions to become a global challenger to Android appear to have been completely neutered, since the last time that Rethink TV examined the operating system landscape of video devices. Specifically looking at the set top boxes of operators, as well as smart TVs and connected TV devices from retail sources, it is now clear that Android will achieve complete dominance over RDK on the global stage, with HarmonyOS confined to China. However, will that position, against the backdrop of a turning tide of sentiment for the Silicon Valley titans, lead to antitrust turmoil?

BTR: Bridging the Gap Between Connected TV and Traditional Television Emerges as the Key to Improving Linear Content Campaign Accountability and Performance

The growing popularity of Connected TV (CTV) among consumers has created a significant challenge for linear content marketers striving to maximize viewership -- and financial performance -- of high-priority programming. It is prompting senior executives in the content distribution industry to explore, develop and deploy new strategies that capture the attention of targeted consumers -- regardless of the platforms used to enjoy digital entertainment.

As a result, significant strategic attention is being focused on specific initiatives to leverage CTV’s reach by utilizing emerging technologies -- including machine learning -- to better target appropriate audiences, according to Laura Stinnett, VP of Advanced TV Advertising at TiVo, in a podcast interview for journalists.

Editor's PickMelissa FisherNovember 3, 2022Data Analytics, Connected TV, Linear TV, streaming media, OTT content

Data Quality Management Emerges as New Priority for Thriving in Today’s Digital Advertising Environment

Spending on digital advertisements is poised to cross the $300 billion mark as we approach the middle of the decade. As a result, key players in the industry are in a race to secure strong market positions in this constantly evolving environment.

2021 to be the Year of Programmatic Advertising for Pay TV and Network Service Providers in Europe

87.4% of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay TV operators in Europe.

Strategy Analytics: Amazon Takes Lead as Connected TV Device Sales Reach New Peak

Global sales of connected TV devices soared to a new record in Q4 2020, reaching 109.1 million units, according to the latest research from Strategy Analytics’ TV Streaming Platforms service. According to the report, Amazon became market leader for the first time with sales of 13.2 million devices and a market share of 12.1%.

Nicholas CooperMarch 9, 2021Strategy Analytics, Connected TV, smart TV, Smart Devices, Connected Devices, amazon

Strategy Analytics: Record Holiday Sales of Connected TV Devices in Q4 Predicted as Pandemic Impact Recedes

Global sales of connected TV devices are set to reach a new record this quarter as holiday demand and recovery from the impact of the pandemic drive sales to more than 111 million units, according to the latest research from Strategy Analytics’ Connected Home Devices service.

Nicholas CooperDecember 22, 2020TV, streaming media, streaming platmorm, sales, Strategy Analytics, Holiday, Connected TV

Addressable Advertising Boom Across All Regions and Platforms

Addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025. This reflects advertising dollars switching to addressable as the platforms mature and better understood by the advertising community.

Staff ReportsDecember 5, 2019TV Advertising, Advertising, Connected TV, Advertising Revenue

Digital Voice Assistants in Use to Triple to 8 Billion by 2023, Juniper Research Says

A new study from Juniper Research has found that there will be 8 billion digital voice assistants in use by 2023, up from an estimated 2.5 billion at the end of 2018.