Posts tagged Customer Spend
Three Themes for Marketing Leaders That Will Shape Consumer Values and Buying Behavior in 2021, Finds Gartner
Three Themes for Marketing Leaders That Will Shape Consumer Values and Buying Behavior in 2021, Finds Gartner

Life realigned, the wealth gap and seismic civic engagement are three major themes that will impact consumer values and buying behaviors in 2021. Gartner analysts say that marketing leaders should consider these themes in their strategic planning in order to meet consumers with appropriate modes of marketing and communications.

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Transformation HighlightsMelissa FisherMarketing Leaders, Consumer Value, Customer Spend, buyer enablement
Service-based Business Models Increase Global Demand for Asset Performance Management, Finds Frost & Sullivan
Service-based Business Models Increase Global Demand for Asset Performance Management, Finds Frost & Sullivan

Frost & Sullivan’s recent analysis, Demand for Asset Efficiency Propels the Global Asset Performance Management (APM) Market, finds there is a growing need to monitor, measure, analyze, and manage the failure of assets as a part of digital transformation initiatives.

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Emerging MarketsMelissa Fisherbusiness transformation, Asset Performance Management, Customer behavior, Customer Spend, Return On Investment