Posts tagged NPD Group
Average Upgrade Cycle for U.S. Smartphones is 32 Months, NPD Group Finds

The average U.S. smartphone upgrade cycle is 32 months, up from 25 months one year prior (2H 2017 vs. 2H 2016), according to the latest Mobile Connectivity Report from NPD Connected Intelligence. Over the same time period, the percentage of smartphone users holding on to their smartphones for over three years has increased from 18 percent in the second half of 2016 to 22 percent in the second half of 2017.

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Screen Size and Picture Quality Drive TV Sales, NPD Group Says

As U.S. consumers look to update their televisions, increasing the size and picture quality are the top driving force, according to a new report from NPD Group. Of the consumers who purchased a 4K/UHD replacement TV, 45 percent reported buying their new TV because they wanted a larger screen, 39 percent for better picture quality, and 24 percent purchased because pricing became more affordable.

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