OTT Services Market — Industry Insights, Data, and Solutions For Business Leaders

Annual US sports OTT subscription revenue will total approximately $22.6 billion in 2027, a 73% increase over five years, Says Parks Associates

According to Parks Associates’ latest research, annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years. The new industry report OTT & Sports: Services and Strategies for Growth examines key trends in sports content and provides an overview of the pay-TV sports media landscape, OTT sports services, direct-to-consumer trends, and the sports fan viewing experience.

OTTStaff ReportsJanuary 20, 2023OTT, OTT Services Market, sports, subscription

Nearly half of OTT subscribers hop between services multiple times over a 12-month period, Says Parks & Associates

A new Parks Associates whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. The whitepaper, released in partnership with SymphonyAI Media, examines the current state of the competitive streaming video market and the benefits of implementing data-driven solutions able to handle today's complex revenue models.

OTTStaff ReportsDecember 14, 2022OTT, OTT Services Market, Data & Analytics

83% of US internet households subscribe to at least one OTT service, while 45% subscribe to traditional linear pay TV, Says Parks Associates

Parks Associates’ recent consumer research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model. The firm’s new whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, developed in partnership with FPT Software, addresses the increased use of video services, content preferences, discovery challenges, and the role of bundles.

OTTStaff ReportsNovember 23, 2022artificial intelligence, machine learning, OTT Services Market, OTT

Parks Associates Finds 40 Million Households Trialed and Subscribed to at Least One OTT Service in the First Half of 2021

Parks Associates’ new consumer study reveals 40 million US internet households trialed and subscribed to at least one OTT service in the first half of 2021.

OTTStaff ReportsJuly 20, 2022OTT, OTT Services Market, Consumer Value

20% of US broadband households use ad-supported OTT services, and 15% use freemium services

Parks Associates OTT research finds 20% of US broadband households currently use an ad-supported OTT service and 15% use a “freemium” service, placing these offerings in a strong second place, behind OTT subscription services, among business models.

Nicholas CooperDecember 17, 2020OTT Services Market, ott video, OTT, streaming service, freemium, Parks Associates

Over-the-Top Services (OTT) Market by Type, Monetization Model , Streaming Device, Vertical, and Region - Global Forecast to 2024

The global Over-The-Top (OTT) Services Market size projected to grow from USD 81.6 billion in 2019 to USD 156.9 billion by 2024, at a CAGR of 14.0% during the forecast period. The major growth factors for the OTT Services Market include the growth of smart devices and internet proliferation according to a new report from MarketsandMarkets.

Staff ReportsJanuary 7, 2020OTT, OTT Services Market, Online Gaming, 5G