Posts tagged Recovery Strategy
BCG: One in Five North American Public Companies Remains Under Financial or Operational Stress

Despite the apparent recovery from the effects of the pandemic, about 22% of North American public companies were not financially or operationally stable at the end of Q12021. Of these companies, 20% were stressed, meaning underperforming industry peers or experiencing pressure from internal or external sources, and 2% were distressed, meaning having trouble meeting financial obligations or experiencing severe operational challenges.

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73% of CMOs Will Fall Back on Low Risk, Low Return Strategies for 2021, Shows Gartner Survey

73% of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, shows a new survey by Gartner. 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce new products to existing customers in 2021.

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