User Experience — Industry Insights, Data, and Solutions For Business Leaders

CASE STUDY: Bandai Namco Taps TiVo Personalized Content Discovery to Enhance Customer Experience and Reduce Churn

With the prospects of an uncertain economy looming, the pay-TV and streaming services market is rapidly adjusting to new content consumption behaviors that will challenge the ability of service providers to meet strategic business objectives. Rising churn is contributing to downward pressure on average revenue per user (ARPU) as subscribers more critically assess what services they will keep over the months and years to come.

"It is in this context that Bandai Namco, the undisputed global leader in anime production, decided to make important changes to its content library platform by implementing the Personalized Content Discovery (PCD) solution from TiVo," says Jon Heim, Senior Director of Product Management, TiVo.

Empowered Customers Have Turned The Tables On Consumer-Facing Businesses, Says Forrester

According to Forrester, consumers no longer need to trade off price, convenience, and emotional experience when making buying decisions. They expect new products, services, and delivery models to cater to all attributes at once. As a result, the future of B2C buying is not a shift from traditional to digital or an abandonment of self-service in favor of delivery; it is all the above.

Over 40% of Privacy Compliance Technology Will Rely on Artificial Intelligence in the Next Three Years According to Gartner

Over 40% of privacy compliance technology will rely on artificial intelligence (AI) by 2023, up from 5% today, according to Gartner, Inc. “Privacy laws, such as General Data Protection Regulation (GDPR), presented a compelling business case for privacy compliance and inspired many other jurisdictions worldwide to follow,” said Bart Willemsen, research vice president at Gartner.