Vehicle — Industry Insights, Data, and Solutions For Business Leaders

AR HUDs and Smart Surfaces Will Become Standard In-Vehicle HMI, Predicts Strategy Analytics

Touchscreens and voice controls are becoming the most common embedded infotainment controls in high-volume makes, but automakers are still attempting to differentiate themselves with novel human-machine-interfaces (HMI). From intelligent voice assistants to novel jog dials to non-touch gesture controls and more, innovation is continuing to be brought into automotive interiors.

Nicholas CooperMarch 25, 2021smartphone, smart devices, AR, Augmented Reality, Vehicle, automobile, HMI, Strategy Analytics, smart surfaces

Voice Soars as Primary Interaction Modality of Choice In-Vehicle, Finds Strategy Analytics

Automakers of all types have largely aligned on touchscreen and voice control as the primary modalities for infotainment HMI. While touch-and-voice-centric HMI has achieved a majority market penetration in all major markets, China in particular spearheads voice as the primary modality in many verticals.

Nicholas CooperJanuary 26, 2021Vehicle, voice assistants, voice-activated assistants, Voice Command, Strategy Analytics, in-vehicle technology