adaptive planning — Industry Insights, Data, and Solutions For Business Leaders

Four Core Competencies Marketing Leaders Must Prioritize to Survive and Thrive in 2021, Says Gartner

To be more agile and adaptive in the year ahead, marketing leaders must prioritize four core competencies with a renewed focus that accounts for the unprecedented changes of 2020. Customer understanding, adaptive planning, data-driven decision making and strategic cost optimization are the core competencies that will help marketing to survive and thrive in 2021.