content catalog optimization — Industry Insights, Data, and Solutions For Business Leaders

Emerging Technologies Play Critical Role in Optimizing Content Catalogs to Maintain Subscriber Engagement and Reduce Churn

As the streaming and content service provider markets move past the immediate aftermath of COVID-19, which stimulated demand for over-the-top (OTT) offerings through the shelter-in-place period, the industry now faces headwinds driven by rising inflation and the prospects of a global recession.

"The OTT sector is experiencing a major wave of change as consumer attitudes and behaviors rapidly evolve in new directions. A significant pivot is taking place as we moved beyond the pandemic when a slew of new streaming service providers rushed into the market to engage directly with consumers starved for new content and experiences," says Matt McSweeney, Vice President of Sales at TiVo.

Editor's PickStaff ReportsJanuary 11, 2023content discovery, personalization, ott video, machine learning, artificial intelligence, content catalog optimization