Posts tagged customer activism
Customer Data Ethics Set to Have Transformational Impact on Marketing in Five to 10 Years, Forecasts Gartner
Customer Data Ethics Set to Have Transformational Impact on Marketing in Five to 10 Years, Forecasts Gartner

Marketing operations where customer data ethics will be particularly important include: mobile marketing and advertising targeting, marketing campaign design, customer segmentation, passive data collection, and customer service and loyalty programs. However, Gartner expects customer data ethics to take at least 10 years to reach full adoption.

Read More
Future of WorkMelissa Fisherbusiness transformation, data protection, business ethics, customer activism, Data Management
Digital Technologies and Growing Customer Expectations Mean Service Leaders Must Get the Digital Experience Right, Gartner Says
Digital Technologies and Growing Customer Expectations Mean Service Leaders Must Get the Digital Experience Right, Gartner Says

Emerging digital trends are top of mind for customer service and support leaders in 2019, according to a recent survey by Gartner, Inc. Customer-facing artificial intelligence (AI), big data, customer activism and rising CRM costs are key priorities for customer service and support leaders this year.

Read More
Lane CooperGartner Inc., Digital Technologies, artificial intelligence, AI, big data, customer activism, customer service, support leaders, digital capabilities, digital experience, Lauren Villeneuve, typically marketing, IT, digital teams, Zappos, Pete Slease