Posts tagged decision-making
Budget Crunches, Information Overload, And Generational Differences Are Protracting Buying Cycles, Reveals New Forrester Survey
Budget Crunches, Information Overload, And Generational Differences Are Protracting Buying Cycles, Reveals New Forrester Survey

According to Forrester, at least a third of B2B buyers in North America and Europe, and over a quarter in Asia Pacific, prioritize price in their purchasing decisions due to macroeconomic headwinds. To simplify the buying process, providers should offer transparent pricing and demonstrate their offerings' ROI throughout the journey.

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Emerging Markets, Future of WorkStaff ReportsForrester, decision-making, Macroeconomics, Buying Decisions