digital buying experience — Industry Insights, Data, and Solutions For Business Leaders

Four Types of Technology Buying Organizations That Will Influence Go-to-Market Efforts of Tech Marketers in 2021, According to Gartner

70% of global technology buyers are exploring more ways to purchase technology this year, however vendor engagement strategies continue to underdeliver when it comes to meeting tech buyer expectations, according to a survey by Gartner, Inc. Four marketing clusters of technology buying enterprises base key behaviors that influence GTM tactics. As the size of buying teams continues to increase, ideal customer profiles (ICPs) increase in importance.

TechnologySheridan LePlattJuly 6, 2021supply chain, tech buying, digital buying experience, ICP

A Low-Effort, Digital Buying Experience is the Key to Revenue Growth for B2B Sales Organizations, Says Gartner

Mapping the new customer experience to understand how buyers are using digital and human channels, often simultaneously, will unlock growth for B2B sales organizations in the next three years. According to Gartner, the key to accelerating that growth is a low-effort, digital buying experience that boosts customer confidence.

Future of Work, Most PopularMelissa FisherJanuary 20, 2021digital buying experience, Revenue Growth, Digital Optimization, Sales Execution, Analytics, Go-to-Market Strategy, B2B sales, B2B e-commerce