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The Changing Gaming Landscape and the New Opportunity for Music Licensing, New Findings from Futuresource Consulting

Gaming continues to capture consumer attention globally, achieving revenues up to $200 billion across software, hardware and accessories in 2019, and accelerating the prospects for music in gaming. Of the $200 billion generated, software commands the lion’s share, accounting for more than $140 billion in spend.

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50% of Brands Will Have Failed to Unify Customer Engagement Channels by 2022, Finds Gartner

Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context. To remedy this, research shows that organizations should deliver frictionless experiences to create more connected experiences for customers to further drive e-commerce.

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95% of CMOs Believe Their Company Should Take the Lead in Solving Key Societal and Cultural Issues, Says Gartner

Gartner found that 44% of consumers report that their highest expectations of companies is for them to ensure their own policies and practices align with a cause, but only 37% of CMOs report taking that action. 24% of consumers say one of brands’ top two priorities should be donating money to cause, yet 46% of CMOs report donations as a top action taken.

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58% of the Workforce Will Need New Skill Sets to Do Their Jobs Successfully, Finds Gartner HR Research

Gartner data shows the total number of skills required for a single job has been increasing by 10% year-over-year since 2017. Furthermore, one in three skills in an average 2017 job posting in IT, finance or sales are already obsolete. Emerging skills gaps due to ongoing business disruption and rapidly evolving needs have accelerated as a result of the COVID-19 pandemic.

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Retail Banks Face the Urgent Need to Retool Offerings and Strategies, Says BCG

Although retail banks globally have reacted to the COVID-19 crisis with speed, dexterity, and purpose while remaining true to their environmental, social, and corporate governance goals—further challenges await in their quest to enhance revenues, upgrade digital capabilities, and build a strong, stable future, according to a new report by BCG.

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AI-based Platforms Transform the Global Water Sector, Finds Frost & Sullivan

Smart sensors with advanced artificial intelligence (AI)- and machine learning (ML)-based data analytics platforms are on the rise in the global water sector as they require minimal maintenance or human interference. The pandemic has further highlighted the sector’s technological need following disruptions and a labor shortage during lockdowns.

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Supply Chain Decarbonization Offers Game-Changing Opportunity to Fight Climate Change

New research by the World Economic Forum and BCG shows that it’s possible to decarbonize major global supply chains with readily available technologies at low end-to-end costs. The commitment to tackling climate change is accelerating in all sectors of society, with net-zero pledges from companies, cities, and states doubling in the past year.

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Cloud-based Email and Web Security Solutions to Propel the APAC Secure Content Management Market by 2024

Frost & Sullivan finds the SCM market is expected to reach $2.2 billion in total web and email security revenues by 2024. Cloud-based deployments are projected to lead growth as more enterprises move their emails to the cloud and rely on the internet, including remote working, especially during COVID-19.

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73% of CMOs Will Fall Back on Low Risk, Low Return Strategies for 2021, Shows Gartner Survey

73% of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, shows a new survey by Gartner. 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce new products to existing customers in 2021.

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Artificial Intelligence Software Growth Will Fall Below Current Investor Projections, Finds Forrester

The overall artificial intelligence software market will grow to $37 billion by 2025, but will fall below current investor projections of $150 to $200 billion for the same time period. Within the AI software market, AI application growth will be constrained by technology vendors embedding AI functionality into existing software products more frequently.

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A Low-Effort, Digital Buying Experience is the Key to Revenue Growth for B2B Sales Organizations, Says Gartner

Mapping the new customer experience to understand how buyers are using digital and human channels, often simultaneously, will unlock growth for B2B sales organizations in the next three years. According to Gartner, the key to accelerating that growth is a low-effort, digital buying experience that boosts customer confidence.

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80% of Customer Service Organizations Will Abandon Native Mobile Apps in Favor of Messaging Platforms by 2025, Predicts Gartner

Initially service organizations focused on websites for desktop users, shifting to mobile app experiences with the proliferation of smartphones and tablets. Despite significant investment and promotion, most have failed to gain strong customer adoption of their service apps and will increasingly retire mobile app experiences in favor of messaging.

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