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Nicholas Cooper Nicholas Cooper

LPWAN Adopted by 82% of IoT Asset Tracker OEMs as Network Availability Drives Connection Growth

82% of Original Equipment Manufacturers (OEMs) in the asset tracking space have adopted or are releasing products using cellular LPWAN connectivity, according to ABI Research, a global tech market advisory firm. An analysis of 43 major OEMs of asset tracking devices found that the hardware ecosystem is increasingly diversifying its hardware product offering, as well as integrating further downstream services.

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Nicholas Cooper Nicholas Cooper

5G to Transform Content Production and Create New Business Models and Revenue Streams for Network Operators

The media and entertainment industry is exploring opportunities to take advantage of 5G networks as the deployments start rolling out in many markets. Although most of the media and entertainment industry is focused on using the 5G network for content distribution and delivery, the superior capacity provided by 5G technology creates opportunities in content production.

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Strong Revenue Growth is Forecasted for Global Container Management Software and Services Through 2024 by Gartner

Worldwide container management revenue will grow strongly from a small base of $465.8 million in 2020, to reach $944 million in 2024, according to a new forecast from Gartner, Inc. Among the various subsegments, public cloud container orchestration and serverless container offerings will experience the most significant growth.

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Nicholas Cooper Nicholas Cooper

5G Rollouts and Edge Deployments Drive Service Provider Data Innovation, Says ABI Research

5G Edge Computing provides the foundation for new value creation coming from enterprise and industry verticals. To capture the value at stake, Communications Service Providers (CSPs) are seeking to use data in their processes and decision making. They are not looking for a one-time attempt at innovation. Rather, they are seeking sustainable growth as a source of competitive advantage in an increasingly digitalized economy.

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Customer Data Ethics Set to Have Transformational Impact on Marketing in Five to 10 Years, Forecasts Gartner

Marketing operations where customer data ethics will be particularly important include: mobile marketing and advertising targeting, marketing campaign design, customer segmentation, passive data collection, and customer service and loyalty programs. However, Gartner expects customer data ethics to take at least 10 years to reach full adoption.

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Worldwide Public Cloud Services Market Totaled $233.4 Billion in 2019 with the Top 5 Providers Capturing More Than One Third of the Total, According to IDC

The worldwide public cloud services market, including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), grew 26.0% year over year in 2019 with revenues totaling $233.4 billion. Spending continued to consolidate in 2019 with the combined revenue of the top 5 public cloud service providers capturing more than one third of the worldwide total and growing 35% year over year.

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B2B CMOs Should Employ Three Strategies to Reduce Buyers’ Uncertainty and Unlock Purchase Decisions during the COVID-19 Pandemic, Says Gartner

B2B CMOs are challenged by B2B buyers who are facing multiple layers of environmental uncertainty when they consider a major purchase, which is leading to delays or smaller deals, according to Gartner, Inc. In fact, a Gartner, Inc. survey revealed that 81% of B2B buyers already experienced moderate to high levels of environmental uncertainty, even before facing the coronavirus crisis and probable global recession.

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Nicholas Cooper Nicholas Cooper

Strategy Analytics: COVID-19 Impact on Enterprise and the IoT

A new report from Strategy Analytics, “The Impact of COVID-19 on Enterprise and the IoT,” identifies how the coronavirus pandemic has impacted industries of all sizes across a multitude of vertical markets, identifying key challenges as businesses reopen, as well as opportunities in the IoT, especially areas such as Telehealth, Automation, Spatial Computing, Digital Twins, Supply Chains, UAVs and Robotics.

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Nicholas Cooper Nicholas Cooper

IBM Takes the Lead in ABI Research’s Industrial Blockchain-as-a-Service Competitive Assessment, Says ABI Research

Blockchain-as-a-Service (BaaS) is a type of cloud-based solution for the development of blockchain applications. BaaS serves as a launchpad for broader blockchain technology adoption, effectively providing developers with a functional environment in which to build, test, and run new blockchain applications without having to worry about building the infrastructure from scratch or hosting and managing it.

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Two Actions Customer Service Leaders Must Prioritize to Increase Customer Loyalty and Mitigate Disloyalty are Revealed by Gartner

In today’s uncertain and volatile environment, customer service must play a larger role in driving both customer retention and also growing customer loyalty, according to Gartner, Inc. However, most customer service organizations attempt to do so by leaning heavily on initiatives to improve service experience quality. Gartner research reveals this long-held belief is wrong, as a good service experience is not enough to make customers more loyal.

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Innovative Technologies to Revolutionize the Global Building Automation Systems Market, Reveals Frost & Sullivan

Frost & Sullivan’s recent analysis, Global Building Automation Systems (BAS) Market, Forecast to 2026, reveals that energy-efficiency requisites, energy conservation and favorable government initiatives, rising energy prices, and strict building codes are prominent factors driving the global BAS market. The market is estimated to reach $5.91 billion by 2026 from $4.69 billion in 2019.

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