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Three Themes for Marketing Leaders That Will Shape Consumer Values and Buying Behavior in 2021, Finds Gartner

Life realigned, the wealth gap and seismic civic engagement are three major themes that will impact consumer values and buying behaviors in 2021. Gartner analysts say that marketing leaders should consider these themes in their strategic planning in order to meet consumers with appropriate modes of marketing and communications.

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Strategy Analytics: Highest Ever Samsung Smart TV Sales Push Global Tizen OS Base to 155 Million

Samsung sold 11.8 million smart TVs worldwide in Q3 2020, the best ever quarter by Samsung or any other vendor, according to the latest research from Strategy Analytics’ TV Streaming Platforms service. Samsung’s Q3 performance means that there are now more than 155 million Tizen OS smart TVs in use around the world, an increase of 23% in the past year.

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Four Core Competencies Marketing Leaders Must Prioritize to Survive and Thrive in 2021, Says Gartner

To be more agile and adaptive in the year ahead, marketing leaders must prioritize four core competencies with a renewed focus that accounts for the unprecedented changes of 2020. Customer understanding, adaptive planning, data-driven decision making and strategic cost optimization are the core competencies that will help marketing to survive and thrive in 2021.

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Four Key Areas Driving Growth of the Global Gigabit Ethernet Testing Market, Reveals Frost & Sullivan

The growth of connected devices, incorporation of network virtualization functions, and shift to a multi-tenant cloud infrastructure are key factors driving the global Gigabit Ethernet (GbE) testing market. Compared to other markets, the impact of COVID-19 on the Gigabit Ethernet testing market was mild due to the shift to working from home.

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