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50% of Brands Will Have Failed to Unify Customer Engagement Channels by 2022, Finds Gartner

Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context. To remedy this, research shows that organizations should deliver frictionless experiences to create more connected experiences for customers to further drive e-commerce.

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95% of CMOs Believe Their Company Should Take the Lead in Solving Key Societal and Cultural Issues, Says Gartner

Gartner found that 44% of consumers report that their highest expectations of companies is for them to ensure their own policies and practices align with a cause, but only 37% of CMOs report taking that action. 24% of consumers say one of brands’ top two priorities should be donating money to cause, yet 46% of CMOs report donations as a top action taken.

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58% of the Workforce Will Need New Skill Sets to Do Their Jobs Successfully, Finds Gartner HR Research

Gartner data shows the total number of skills required for a single job has been increasing by 10% year-over-year since 2017. Furthermore, one in three skills in an average 2017 job posting in IT, finance or sales are already obsolete. Emerging skills gaps due to ongoing business disruption and rapidly evolving needs have accelerated as a result of the COVID-19 pandemic.

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Strategy Analytics: Despite Pandemic, Global Consumer Electronics Revenues Rose 7% in 2020

Demand for home computers, tablets and games consoles helped consumer electronics revenues to reach $358.5B in 2020, finds new research from Strategy Analytics. According to the report, shipments of home computers and tablets rose 11% last year, while revenues increased by 17%, as millions found themselves needing new devices for working and learning from home.

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Latest Battle in Games Consoles and the Acceleration of Cloud Gaming, Insights from Futuresource Consulting

The most topical theme within gaming is the launch of next generation consoles by Sony and Microsoft in Q4 2020. Both vendors have seen significant, excess demand for their hardware, selling out of available stock just minutes after launch, highlighting the intensity of consumer interest in gaming as an outlet for both entertainment and socialisation during the COVID-19 pandemic.

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The 5G Economy will Spur Massive GDP and Job Growth Across the US, Shows New BCG Findings

5G networks could create 4.5 million jobs in the US and add $1.5 trillion to the GDP, according to a new report from Boston Consulting Group (BCG), commissioned by CTIA. BCG’s analysis shows that 5G will contribute to employment growth by enabling innovation that will transform all sectors of America’s economy across cities and communities of all sizes.

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Retail Banks Face the Urgent Need to Retool Offerings and Strategies, Says BCG

Although retail banks globally have reacted to the COVID-19 crisis with speed, dexterity, and purpose while remaining true to their environmental, social, and corporate governance goals—further challenges await in their quest to enhance revenues, upgrade digital capabilities, and build a strong, stable future, according to a new report by BCG.

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AI-based Platforms Transform the Global Water Sector, Finds Frost & Sullivan

Smart sensors with advanced artificial intelligence (AI)- and machine learning (ML)-based data analytics platforms are on the rise in the global water sector as they require minimal maintenance or human interference. The pandemic has further highlighted the sector’s technological need following disruptions and a labor shortage during lockdowns.

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Supply Chain Decarbonization Offers Game-Changing Opportunity to Fight Climate Change

New research by the World Economic Forum and BCG shows that it’s possible to decarbonize major global supply chains with readily available technologies at low end-to-end costs. The commitment to tackling climate change is accelerating in all sectors of society, with net-zero pledges from companies, cities, and states doubling in the past year.

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Cloud-based Email and Web Security Solutions to Propel the APAC Secure Content Management Market by 2024

Frost & Sullivan finds the SCM market is expected to reach $2.2 billion in total web and email security revenues by 2024. Cloud-based deployments are projected to lead growth as more enterprises move their emails to the cloud and rely on the internet, including remote working, especially during COVID-19.

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Global Spending on Wearable Devices to Total $81.5 Billion in 2021, Finds Gartner

Worldwide end-user spending on wearable devices will total $81.5 billion in 2021, an 18.1% increase from $69 billion in 2020, according to the latest forecast from Gartner, Inc. The rise in remote work and increased interest in health monitoring during the COVID-19 pandemic was a significant factor driving market growth.

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73% of CMOs Will Fall Back on Low Risk, Low Return Strategies for 2021, Shows Gartner Survey

73% of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, shows a new survey by Gartner. 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce new products to existing customers in 2021.

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