The ongoing pandemic and lockdowns have exploded social media usage and increased traffic in online shopping platforms, forcing many brands to embrace emerging technologies such as Augmented Reality (AR) and virtual stores to remain competitive and engaged with their customers.

According to the latest research from Strategy Analytics eSIM-enabled smartphones will capture an impressive 32 percent of all smartphones shipped in Western Europe in 2020. Apple iPhones and Samsung smartphones account for the vast majority of eSIM-enabled smartphones shipped there, while few Chinese brands currently offer the technology.

The year 2020 will witness a sea change that moves leaders’ attention to adaptability: the ability to understand and anticipate market dynamics — and rapidly exploit opportunities, both large and small, Forester Research predicts.