Rethink TV, the TV research arm of Rethink Technology Research has released a forecast of the video revenues for four of the world’s largest pay TV and studio groupings, and finds that the only one that will have rock steady, uninterrupted growth is Netflix.

QoE video analytics is growing into an arms race to build third party tools, which allow all pay TV players and many free to air broadcasters, to behave more like Netflix, Amazon and Hulu, according to a new Rethink Research report.