Political spending is predicted to reach $11.1B in 2024, with traditional advertising still accounting for 70.2% of political ad spend. TV OTA is expected to receive the largest share of political ad dollars at $4.6B, followed by PC/Laptop at $1.3B and Cable TV at $1.1B. Cable TV is the only media channel expected to decrease from 2020, by nearly $183M.

As content consumption has risen through the COVID-19 pandemic, consumers have demonstrated a willingness to pay for many ad-free online entertainment services, as evidenced in the significant uptick in subscription revenue throughout 2020-2021.

Addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025. This reflects advertising dollars switching to addressable as the platforms mature and better understood by the advertising community.

Ad fraud and non-viewable ads are main problem areas for the digital ad industry, resulting in wasted time, effort, and money, according to new research released by Forrester.