Broadcasters, streaming service providers, and Smart TV manufacturers alike are re-positioning themselves to address evolving customer expectations in North America for higher quality video experiences. A broader discussion surrounding viewing standards has emerged to integrate emerging technologies, improve ease of customer use, and ensure compatibility and interoperability with new and legacy services.

New research from Parks Associates finds 75% of heads of US broadband households report playing video games for at least one hour per week and 36% subscribe to or are trialing at least one free or paid gaming service. The firm forecasts the potential market opportunity for US cloud gaming services is $3.6 billion in 2024.

Parks Associates today released a new Quantified Consumer study, COVID-19: Impact on Communications and Entertainment, which reveals that in 3Q 2020, more than 50% of US broadband households reported that their broadband usage has increased since the start of the COVID-19 crisis.

The worldwide Fixed Wireless Access (FWA) broadband services market has been growing rapidly, supplying broadband access to homes and businesses. 5G network deployments are expected to accelerate FWA market growth in the years to come.

A boom in virtualization of fixed broadband access infrastructure is developing and will sweep through almost all connections over the next decade, passing the 500 billion mark in 2025. That will be 40% of the total 1.26 billion global broadband subscriber base by then, compared with just 0.48% at the end of 2018 and 2.58% now at the start of 2020. These findings have just been reported by Rethink TV, the research arm of Rethink Technologies Research, in its latest report, Broadband Virtualization Accelerates to 500 million connections By 2025. 

A boom in virtualization of fixed broadband access infrastructure is developing and will sweep through almost all connections over the next decade, passing the 500 billion mark in 2025. That will be 40% of the total 1.26 billion global broadband subscriber base by then, compared with just 0.48% at the end of 2018 and 2.58% now at the start of 2020. These findings have just been reported by Rethink TV, the research arm of Rethink Technologies Research, in its latest report, Broadband Virtualization Accelerates to 500 million connections By 2025.

Although an overwhelming majority of consumers are very concerned about the security of their personal data, smart devices and online services, that anxiety has no impact on purchase decisions, new research from Parks Associates reveals.

New video research from Parks Associates today reveals that approximately 20 percent of U.S. broadband households are highly sensitive to collection and use of information about themselves and their activities.

In 2017, global consumer expenditure on entertainment content (video, games and music) worldwide continued to climb. By 2021, this spend is set to reach $439 billion globally, a 17 percent increase from 2017, according to the latest Global Entertainment Content Outlook report from Futuresource Consulting.