Drivers and passengers expect high-quality audio in their cars - and those expectations are growing. Many automotive companies now use audio to differentiate themselves and promote branded audio. As the automotive audio system market continues to gain traction, it is expected to generate $25B by the end of 2023 and rising to $29B by 2027.

This announcement is significant. Spotify has been historically reluctant to offer lossless streaming, which demonstrates a shift in consumer expectations. As Spotify is the leading streaming player with 155 million subscribers globally, it means that high-quality audio will finally be within reach of mainstream adoption.