Employees are dealing with digital acceleration, staff departures, adjusting to various working models, and many more workplace disruptions - and they are exhausted. While many organizations are devising good change management plans and implementing cultural changes where needed, many CIOs do not get the results they want because they overlook a critical factor: change fatigue.

Gartner found that 44% of consumers report that their highest expectations of companies is for them to ensure their own policies and practices align with a cause, but only 37% of CMOs report taking that action. 24% of consumers say one of brands’ top two priorities should be donating money to cause, yet 46% of CMOs report donations as a top action taken.

In an era of continuous change, a proactive and adaptive culture is a critical asset and CIOs will play a key role in establishing the right mindsets and practices. Gartner, Inc. predicts that by 2021, CIOs will be as responsible for culture change as chief HR officers (CHROs).