Rethink TV, the TV research arm of Rethink Technology Research has released a forecast of the video revenues for four of the world’s largest pay TV and studio groupings, and finds that the only one that will have rock steady, uninterrupted growth is Netflix.

Household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016 according to Parks Associates’ OTT Video Research. Given the growing adoption of OTT video services over the past three years, these figures suggest that adoption of multiple services or expensive services by some consumers is offset by a larger base of consumers who either subscribe to one or two relatively inexpensive services, including 30 percent of consumers who do not spend any money on OTT video services.