As sports and entertainment venues across Europe prepare for a new era of digital transformation, artificial intelligence (AI), IP video technologies, and sustainability initiatives are poised to redefine fan experiences, operational efficiency, and long-term profitability. That’s the message from Myriam Calaber, EMEA Venue Sector Industry Engagement Executive at VITEC, in a recent vidcast interview for journalists.

As sports and entertainment venues explore their options for engaging with today’s hyper-connected consumers, strategic planners in the industry are exploring the impact that the trend toward “all things digital” is having on fan expectations for live events.