Average Upgrade Cycle for U.S. Smartphones is 32 Months, NPD Group Finds
The average U.S. smartphone upgrade cycle is 32 months, up from 25 months one year prior (2H 2017 vs. 2H 2016), according to the latest Mobile Connectivity Report from NPD Connected Intelligence. Over the same time period, the percentage of smartphone users holding on to their smartphones for over three years has increased from 18 percent in the second half of 2016 to 22 percent in the second half of 2017.
More Than Half of U.S. Video Buyers and Renters Purchased Digital Content in 2017: NPD Group
More than half (51 percent) of consumers who are active in buying or renting video content consumed at least some digital content, which is 7 percentage points higher than last year, according to a new report from NPD Group.
Screen Size and Picture Quality Drive TV Sales, NPD Group Says
As U.S. consumers look to update their televisions, increasing the size and picture quality are the top driving force, according to a new report from NPD Group. Of the consumers who purchased a 4K/UHD replacement TV, 45 percent reported buying their new TV because they wanted a larger screen, 39 percent for better picture quality, and 24 percent purchased because pricing became more affordable.
E-commerce Blazes a Trail in Automotive Aftermarket, NPD Group Finds
A new study by The NPD Group has found 14 percent of buyers in the automotive aftermarket make purchases online.