There is formidable competition challenging the broadcasting community. Over-the-top (OTT) streaming providers have introduced a variety of new user experiences that are forever changing viewing habits and expectations. However, there is room for broadcasters to compete effectively in this field. That is why ideas about improved viewing experiences—such as those brought to the market by Advanced HDR by Technicolor, and interactive functionality have come to the forefront in next-generation television technology.

Over-the-top (OTT) video and pay-TV research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services.

By the end of 2017, U.S. broadband households were spending nearly three hours per week watching video on a mobile phone -- an increase of nearly 55 percent from 2015. Parks Associates finds. This shift comes as households are watching less live broadcast video on their televisions, which dropped from over 60 percent of video consumption in early 2012 to 44 percent at the end of 2017.

New video research from Parks Associates today reveals that approximately 20 percent of U.S. broadband households are highly sensitive to collection and use of information about themselves and their activities.

Nearly 40 percent of U.S. broadband households now have at least two OTT video service subscriptions, according to new research from Parks Associates. The research firm notes that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services.