Worldwide spending on Telecom Services and Pay TV Services reached $1,478 billion in 2022, increasing by 2.2% year over year. IDC expects Worldwide spending on Telecom and Pay TV services will increase by 2.0% next year and reach a total of $1,541 billion. The latest forecast is slightly more optimistic compared to last year, as it assumes a 0.3 percentage point higher growth in 2023. IDC believes this acceleration is a consequence of the increase in tariffs on telecommunication services fueled by inflation.

Dramatic shifts in consumer behavior, driven by concerns about inflation and recession, will create a dramatically different market for Pay TV and over-the-top (OTT) streaming service providers as 2023 unfolds, according to Jon Kirchner, chief executive officer of Xperi. 

Subscribers, he says, are revisiting digital entertainment budgets that ballooned in the aftermath of the global pandemic and are developing strategies to better control investments in content, online gaming and other digital experiences.

Analysts have flooded the market with reports and perspectives foretelling the arrival of the streaming wars. Serving as the industry’s own “winter is coming” mantra -- à la Game of Thrones -- the streaming wars were portrayed as a great competition for discrete household content budgets. 

Technological advancements in the broadcast industry are applying upward pressure to the global production switcher market, on track to exceed $250 million in 2019, according to a new report from Futuresource Consulting.

Over-the-top (OTT) video and pay-TV research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services.

In the face of increasing pressure from over-the-top (OTT) video services, pay TV providers are stepping up their game, according to new research from ABI Research. Despite the competition from OTT video services, the worldwide pay TV market has been growing at a steady pace. ABI forecasts that the global pay TV market -- which includes satellite, cable, and Internet Protocol Television (IPTV) services -- will generate $295 billion in 2022.

The overall US video and Pay-TV market continues its healthy overall growth and is set to reach $140 billion by the end of 2018, according to the latest video entertainment report from Futuresource Consulting. This is despite the continuously evolving and challenging landscape.