“The ‘Early Majority’ tech adopters with a simple smart home now make up the market's largest segment,” said Elizabeth Parks, President and CMO of Parks Associates. “The profile of the smart home adopter looks different in 2022. The Super User (10+ devices) who buys technology immediately and tends to own five or more smart home devices is no longer the center of the story. A shift toward mass market may finally be underway.”

Parks Associates smart home research finds high perceived prices remain a top barrier to smart home adoption, with providers and manufacturers working to bring lower-priced products to market and discontinue specific premium products.

Global sales of connected TV devices soared to a new record in Q4 2020, reaching 109.1 million units, according to the latest research from Strategy Analytics’ TV Streaming Platforms service. According to the report, Amazon became market leader for the first time with sales of 13.2 million devices and a market share of 12.1%.

Although an overwhelming majority of consumers are very concerned about the security of their personal data, smart devices and online services, that anxiety has no impact on purchase decisions, new research from Parks Associates reveals.