Nicholas Cooper Nicholas Cooper

Strategy Analytics: Global Smartphone Revenues Set to Spike by 13% in 2021

According to the latest research from Strategy Analytics, global smartphone wholesale revenues will increase +13% YoY in 2021, the highest revenue growth in six years. Despite the economic uncertainty and dented consumer confidence caused by the coronavirus, the market will be able to bounce back in 2021, on the back of the iPhone 12 super cycle, and the migration to 5G globally.

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Nate Fisher Nate Fisher

5G as a ‘Silver Bullet’ for Smartphones will Necessitate Refreshed Vendor Strategies to Arrest Declining Market Growth, ABI Research Says

Despite the smartphone market’s slowing growth due to saturating addressable markets, ballooning Average Selling Prices (ASPs), prevailing consumer price fatigue, and lengthening replacement cycles, all is not lost. In fact, the market will witness a 4.1 percent rise in shipments in 2019, growing to just under 1.6 billion for the year, according to ABI Research.

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Nate Fisher Nate Fisher

Average Upgrade Cycle for U.S. Smartphones is 32 Months, NPD Group Finds

The average U.S. smartphone upgrade cycle is 32 months, up from 25 months one year prior (2H 2017 vs. 2H 2016), according to the latest Mobile Connectivity Report from NPD Connected Intelligence. Over the same time period, the percentage of smartphone users holding on to their smartphones for over three years has increased from 18 percent in the second half of 2016 to 22 percent in the second half of 2017.

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