Strategy Analytics finds that explosive growth in consumer broadband Internet traffic is coming to an end. The Strategy Analytics Service Provider Strategies (SPS) service report, “Is Fixed Broadband Traffic Growth Slowing Down?,” predicts that annual growth in consumer broadband Internet traffic will decline by 82 percent in 2018 – 2028.

According to the latest research from Strategy Analytics, China’s rapid adoption of 5G technology is powering demand for 5G smartphones. Apple and the domestic trio of OPPO, Vivo and Xiaomi benefitted most as the demand exploded. OPPO, Vivo and Xiaomi closed on Apple capturing 16%, 14% and 12% global market share in the quarter respectively.

U.S. viewers will spend more on streaming video than pay TV for the first time in 2024, according to the latest research from Strategy Analytics. According to the report, U.S. Subscription TV Forecast, consumer spending on traditional pay TV services fell by 8% to $90.7B in 2020 and will decline further to $74.5B in 2023.

People are still working, learning, and playing from home, which has led to more demand for tablets than can be met right now, according to a new report by Strategy Analytics. Apple, Samsung, Lenovo, and Amazon all posted strong tablet results in Q1 2021 as COVID has reshaped how consumers spend time and where they get work done.

According to the latest research from Strategy Analytics, global smartphone wholesale revenues will increase +13% YoY in 2021, the highest revenue growth in six years. Despite the economic uncertainty and dented consumer confidence caused by the coronavirus, the market will be able to bounce back in 2021, on the back of the iPhone 12 super cycle, and the migration to 5G globally.

Mobile operators are still struggling to create ARPU uplift from network upgrades as mobile data revenue fell below US$1 per Gigabyte for the first time in Q4 2020. According to the latest report from Strategy Analytics, “Mobile Data Revenue per Gigabyte Falls Below US$1 as 5G Ramps Up”, weak service revenue growth in the strong 5G markets of South Korea and China paint a challenging picture for consumer 5G value creation across the globe in 2021.

Global 8K TV household adoption will begin to build momentum over the next few years, reaching 72 million households by 2025. Following a slower than expected 2020 when just under 350 thousand 8K TVs were sold globally, Strategy Analytics’ forecasting models indicate sales of more than 1 million 8K TVs in 2021 and around 4 million in 2022.

Touchscreens and voice controls are becoming the most common embedded infotainment controls in high-volume makes, but automakers are still attempting to differentiate themselves with novel human-machine-interfaces (HMI). From intelligent voice assistants to novel jog dials to non-touch gesture controls and more, innovation is continuing to be brought into automotive interiors.

Despite the COVID-19 pandemic, the global cellular baseband processor market clocked all-time high revenue in 2020, according to Strategy Analytics. Strategy Analytics' research finds that strong demand for 5G fueled the baseband market to $26.8 billion in 2020, up 25 percent year-on-year.

Global sales of connected TV devices soared to a new record in Q4 2020, reaching 109.1 million units, according to the latest research from Strategy Analytics’ TV Streaming Platforms service. According to the report, Amazon became market leader for the first time with sales of 13.2 million devices and a market share of 12.1%.

According to the latest research from Strategy Analytics, 5G comprised less than 1% of IoT connections in 2020 but will rise to 40% of all the overall connections by 2030, as highlighted in its most recent IoT Market Forecast and Analysis report.

As remote working and e-learning continues worldwide, demand for Notebook PCs was at its highest ever in Q4 2020, driving 54% year-on-year growth for notebook shipments. The Notebook PC industry picked up pace in the last quarter as consumer demand supplemented sustained work and school-from-home demand.

Global sales of cellular-enabled mobile PCs reached more than 10 million units for the first time in 2020 as home workers sought improved connectivity in response to the closure of office facilities during the COVID-19 pandemic.

Demand for home computers, tablets and games consoles helped consumer electronics revenues to reach $358.5B in 2020, finds new research from Strategy Analytics. According to the report, shipments of home computers and tablets rose 11% last year, while revenues increased by 17%, as millions found themselves needing new devices for working and learning from home.

Automakers of all types have largely aligned on touchscreen and voice control as the primary modalities for infotainment HMI. While touch-and-voice-centric HMI has achieved a majority market penetration in all major markets, China in particular spearheads voice as the primary modality in many verticals.

According to the latest research from Strategy Analytics, the average smartphone replacement cycle in Western Europe will shorten from 40 months in 2020 to 33 months by 2025. Improving economic conditions after the Covid pandemic and cheaper 5G models will encourage European consumers to upgrade their old smartphones more often.

The 5G ecosystem is reaching a level of technology maturity much more rapidly than earlier generations, enabling operators to develop network deployment and go to market strategies with mass-market appeal and scalable across evolving B2C, B2B and B2B2X business models.

Global sales of connected TV devices are set to reach a new record this quarter as holiday demand and recovery from the impact of the pandemic drive sales to more than 111 million units, according to the latest research from Strategy Analytics’ Connected Home Devices service.

The Strategy Analytics’ research report "Cellular Baseband Forecast 2020 - 2025: 5G ASP Strength to Drive Revenue Growth" finds that Qualcomm, MediaTek, Samsung LSI, Apple, Unisoc, and HiSilicon will ship the most baseband processors for cellular devices through 2025.

Samsung sold 11.8 million smart TVs worldwide in Q3 2020, the best ever quarter by Samsung or any other vendor, according to the latest research from Strategy Analytics’ TV Streaming Platforms service. Samsung’s Q3 performance means that there are now more than 155 million Tizen OS smart TVs in use around the world, an increase of 23% in the past year.