More and more people are leaving cable and satellite television (TV) offerings behind and fully embracing streaming alternatives for their daily entertainment. However, the powerful legacy that TV left is undeniably shaping the future of streaming services. In fact, multiple streaming providers are turning their platforms into hybrid services that combine classic streaming with some characteristic aspects of traditional TV.

Global 8K TV household adoption will begin to build momentum over the next few years, reaching 72 million households by 2025. Following a slower than expected 2020 when just under 350 thousand 8K TVs were sold globally, Strategy Analytics’ forecasting models indicate sales of more than 1 million 8K TVs in 2021 and around 4 million in 2022.

Global sales of connected TV devices are set to reach a new record this quarter as holiday demand and recovery from the impact of the pandemic drive sales to more than 111 million units, according to the latest research from Strategy Analytics’ Connected Home Devices service.

Research identifies the importance of TV streaming platforms and devices in the emergence of internet video services such as Netflix, Amazon Prime Video and Hulu. Streaming video is increasingly viewed on TV screens rather than mobile devices, particularly during the pandemic, and TV streaming platforms will become a dominant force in video streaming in many countries as demand for traditional pay TV, broadcast and home video platforms declines.

BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50 percent within the next ten years from NextGen TV rollouts. The potential growth rate with advanced TV has an 8.0 percent CAGR revenue growth opportunity compared to a 3.8 percent CAGR baseline. In addition to Advanced TV, the forecast examined growth across TV OTA, TV Online, OTT, Retrans and Non-Broadcasting.

Rethink TV, the TV research arm of Rethink Technology Research has released a forecast of the video revenues for four of the world’s largest pay TV and studio groupings, and finds that the only one that will have rock steady, uninterrupted growth is Netflix.

Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022 -- an increase of $69 billion. Spend on over-the-top (OTT) video will account for 90 percent of this growth, according to Strategy Analytics’ Television & Media Strategies (TMS) report, “TV’s Transformation: A Unified TV and Video Market Perspective.”

The rapid and increasing number of worldwide 4K flat panel TV shipments over the past few years is contributing to the overall growth of the global flat panel TV market, according to a new forecast from ABI Research. 4K TV units account for more than one-third of the total flat panel TV units sold in 2017. The strategic advisory firm forecasts that 4K flat panel TV shipments will surpass 102 million in 2018, representing 44 percent of total global flat panel TV shipments.

As U.S. consumers look to update their televisions, increasing the size and picture quality are the top driving force, according to a new report from NPD Group. Of the consumers who purchased a 4K/UHD replacement TV, 45 percent reported buying their new TV because they wanted a larger screen, 39 percent for better picture quality, and 24 percent purchased because pricing became more affordable.

In 2017, global consumer expenditure on entertainment content (video, games and music) worldwide continued to climb. By 2021, this spend is set to reach $439 billion globally, a 17 percent increase from 2017, according to the latest Global Entertainment Content Outlook report from Futuresource Consulting.

A whopping 58.7 percent of TV homes in the U.S. now own at least one Internet-enabled device capable of streaming to a TV set, according to Nielsen’s Q2 2017 Total Audience Report. The emergence of such devices is satiating consumers’ desire to access content with the press of a button.