New vehicle production issues combined with steady demand fueled by continued population growth have created unprecedented profit margins on historically low volumes. The past 18 months have raised many pressing issues about the sector’s ability to sustain this high-octane dynamic. Among them is how industry executives can make the best decisions when conventional key performance indicators (KPIs) are out of whack.

COVID-19 and the resultant measures taken by the government across the world to contain the spread of the virus have collapsed the demand for personal transit, with all mobility modes at the consumer’s disposal contracting significantly in the first half of 2020.