Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022 -- an increase of $69 billion. Spend on over-the-top (OTT) video will account for 90 percent of this growth, according to Strategy Analytics’ Television & Media Strategies (TMS) report, “TV’s Transformation: A Unified TV and Video Market Perspective.”

More than half (51 percent) of consumers who are active in buying or renting video content consumed at least some digital content, which is 7 percentage points higher than last year, according to a new report from NPD Group.

In 2017, global consumer expenditure on entertainment content (video, games and music) worldwide continued to climb. By 2021, this spend is set to reach $439 billion globally, a 17 percent increase from 2017, according to the latest Global Entertainment Content Outlook report from Futuresource Consulting.