Consumers Watch More Than Two Hours Per Week of Alternative Video on Computers: Parks Associates
New video research from Parks Associates reveals U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion.
More Than Half of OTT Co-Viewers Talk About Brands, Products While Watching TV: IAB
Parks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on number of subscribers -- and Netflix, Amazon, and Hulu continue to hold the top three slots. Meanwhile, HBO Now made a significant move into the top five.