Global sales of connected TV devices soared to a new record in Q4 2020, reaching 109.1 million units, according to the latest research from Strategy Analytics’ TV Streaming Platforms service. According to the report, Amazon became market leader for the first time with sales of 13.2 million devices and a market share of 12.1%.

QoE video analytics is growing into an arms race to build third party tools, which allow all pay TV players and many free to air broadcasters, to behave more like Netflix, Amazon and Hulu, according to a new Rethink Research report.