Gartner Sales Survey Finds 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce

Eighty-three percent of B2B buyers say they prefer ordering or paying through digital commerce, according to Gartner, Inc. A Gartner survey of 725 B2B buyers from November through December 2021 found that digital commerce has rapidly become the norm and the preferred way to complete B2B purchases.