Marketing operations where customer data ethics will be particularly important include: mobile marketing and advertising targeting, marketing campaign design, customer segmentation, passive data collection, and customer service and loyalty programs. However, Gartner expects customer data ethics to take at least 10 years to reach full adoption.

Emerging digital trends are top of mind for customer service and support leaders in 2019, according to a recent survey by Gartner, Inc. Customer-facing artificial intelligence (AI), big data, customer activism and rising CRM costs are key priorities for customer service and support leaders this year.