By 2023, 65% of the world’s population will have its personal data covered under modern privacy regulations, up from 10% in 2020, according to Gartner, Inc. While some organizations focused on cost optimization during the global COVID-19 pandemic, it is paramount that they incorporate the demands of a rapidly evolving privacy landscape into their business’s data strategy.

The EMEA purpose-built backup appliance (PBBA) market rose in value 11.1% year on year to $320.9 million in the second quarter of 2020, according to International Data Corporation's (IDC) Worldwide Quarterly Purpose-Built Backup Appliance Tracker.

Frost & Sullivan’s recent analysis, Global Big Data Analytics Market Fueling Artificial Intelligence, 2020, finds that the demand for Big Data Analytics (BDA) will surge exponentially. Data security is a prime concern across sectors with the increasing deployment of the Internet of Things and proliferation of devices, which create copious amounts of data.

Marketing operations where customer data ethics will be particularly important include: mobile marketing and advertising targeting, marketing campaign design, customer segmentation, passive data collection, and customer service and loyalty programs. However, Gartner expects customer data ethics to take at least 10 years to reach full adoption.

New video research from Parks Associates today reveals that approximately 20 percent of U.S. broadband households are highly sensitive to collection and use of information about themselves and their activities.